Prime Pulse Australia Pty Ltd Health & Wellness · Perth WA

Privacy Policy

Prime Pulse Australia Pty Ltd (ABN 94 701 499 569) is committed to protecting your privacy. This policy explains how we collect, hold, use and disclose personal information when you visit https://primepulseaustralia.site or engage our health, fitness and wellness services in Perth, Western Australia.

Last reviewed: 1 July 2025

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Our commitment to your privacy

We understand that when it comes to health and wellness, the information you share with us can be deeply personal. Whether you are enquiring about personal training, joining a group wellness program or simply browsing our website, we treat your information with care, transparency and respect.

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Information handled with discretion

Every member of our team is expected to handle personal information responsibly, and health-related details are shared strictly on a need-to-know basis so that we can keep you safe while respecting your confidence.

Health and wellness professional in a bright Perth studio preparing for a one-on-one client consultation

The Privacy Act and the Australian Privacy Principles

This policy explains how we manage personal information in accordance with the Privacy Act 1988 (Cth) (the Privacy Act) and the 13 Australian Privacy Principles (APPs) contained within it.

Because we provide a health service and hold health information, the Privacy Act applies to our operations. Health information is treated as sensitive information — a category that attracts a higher standard of protection under the APPs — and we handle it accordingly.

What personal information we collect

Depending on how you interact with us, we may collect:

We collect only the personal information that is reasonably necessary for one or more of our functions or activities (APP 3).

Sensitive information and health information

Sensitive information includes health information. We will only collect sensitive information where:

or where the collection is otherwise permitted or required by Australian law.

If you choose not to provide certain health details, we may be limited in the services we can safely provide. For example, we may ask for medical clearance before you begin certain exercise programs, so that we can meet our duty of care.

How we collect personal information

Wherever reasonable and practicable, we collect personal information directly from you, including:

We may also collect limited information automatically when you browse our website, through the cookies and analytics tools described below. Where we collect personal information about you, we will take reasonable steps to notify you of the matters set out in APP 5, including the purposes of collection and how you can contact us.

Why we collect, hold, use and disclose personal information

We collect, hold and use personal information to:

We will not use or disclose your personal information for another purpose unless you would reasonably expect us to do so, you have consented, or the use or disclosure is permitted by the APPs (APP 6).

Direct marketing

We will not send you marketing communications without your consent, unless an exception under APP 7 applies. Every marketing email we send includes a simple, free way to opt out, and you may withdraw your consent at any time by emailing ceo@primepulseaustralia.site. Once we receive your opt-out request, we will stop sending you marketing material promptly.

Disclosure of personal information

We do not sell, rent or trade your personal information. We may disclose it to:

Any disclosure is limited to what is reasonably necessary for the purpose (APP 6).

Overseas disclosure

Some of our service providers, such as email, cloud hosting or analytics providers, may store or process data on servers located outside Australia. Where personal information is likely to be disclosed to an overseas recipient, we take reasonable steps — including contractual safeguards — to ensure the recipient handles that information in a manner consistent with the Australian Privacy Principles (APP 8).

How we protect your information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and from unauthorised access, modification or disclosure (APP 11). These steps include:

We also take reasonable steps to destroy or permanently de-identify personal information once it is no longer needed for any lawful purpose, unless we are required by law to retain it — for example, certain business and insurance records.

Cookies and analytics

Our website uses cookies and similar technologies to keep the site functioning and to understand how visitors use it — for example, which pages are most popular. Where possible, this data is de-identified and aggregated. You can disable or clear cookies through your browser settings, although some parts of the website may not function as intended if you do.

Access to and correction of your information

You have a right to request access to the personal information we hold about you (APP 12) and to ask us to correct information that is inaccurate, out-of-date, incomplete, irrelevant or misleading (APP 13).

To make a request, email ceo@primepulseaustralia.site. We will respond within a reasonable period — generally within 30 days — and there is no charge for making a request. In limited circumstances, we may decline a request where permitted by the Privacy Act; if so, we will explain our reasons and how you can seek a review.

Data breach response

If a data breach occurs that is likely to result in serious harm to any individual whose information we hold, we will assess the breach promptly and, where required under the Notifiable Data Breaches scheme, notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable, including recommendations about the steps you should take.

Making a privacy complaint

If you have concerns about how we have handled your personal information, please contact us first at ceo@primepulseaustralia.site so we can understand your concerns and work towards a resolution. We take all privacy complaints seriously and will acknowledge your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner via www.oaic.gov.au.

Anonymity and pseudonymity

Where it is lawful and practicable, you may deal with us anonymously or using a pseudonym — for example, when browsing our website or reading general service information. However, to deliver personalised health, fitness and wellness services safely, we will usually need to identify you and collect relevant health details.

Changes to this policy

We may review and update this Privacy Policy from time to time to reflect changes in our practices, services or legal obligations. The current version will always be published on this page, and the "Last reviewed" date above indicates when it was most recently updated.

How to contact us

If you have any questions about this Privacy Policy, or about how your personal information is collected, held, used or disclosed, please contact us:

Prime Pulse Australia Pty Ltd
ABN 94 701 499 569
Perth, Western Australia
Email: ceo@primepulseaustralia.site
Website: https://primepulseaustralia.site

We aim to respond to all privacy enquiries within a reasonable period, generally within five business days.